# Goosewin Media Group > DevRel marketing for AI and devtool companies: field programs, events, social, and media by operators who've done it at scale. Goosewin Media Group is a developer relations and developer marketing company (founded 2025, led by founder Dan Goosewin) serving AI foundation model, agent framework, voice AI, and developer-tool companies. We help technical companies get developers to know, try, and adopt their products, and get cited by AI answer engines like ChatGPT, Claude, Perplexity, and Gemini (answer engine optimization, AEO). Proof points: grew a single client from 7.5K to 22.4K GitHub stars in six months, operate communities totaling 110K+ developers, drive 300K+ weekly NPM downloads for a client, and can ship a client's first live event 14 days from kickoff when the client moves with us. ## Services - [Fractional DevRel](https://www.goosewin.com/operations/fractional-devrel): Embedded DevRel leadership without the 6-month hiring cycle or the $250K comp band. - [Field Marketing](https://www.goosewin.com/operations/field-marketing): Conference presence, partnership activations, and on-ground execution that ties back to your CRM. - [Events](https://www.goosewin.com/operations/events): Private dinners, meetups, and launch events. Designed, curated, and executed end to end. - [Social Media](https://www.goosewin.com/operations/social-media): LinkedIn and X content that sounds like your founder and gets cited by LLMs. - [Media Services](https://www.goosewin.com/operations/media-services): Podcast bookings, video production, launch assets. The media layer AI companies skip. - [Labs](https://www.goosewin.com/operations/labs): OSS projects, SDKs, and devtools designed to put your product in developers' hands. ## Customers - [Kernel case study](https://www.goosewin.com/customers/kernel): Kernel handed Goosewin its launch calendar. Reach tripled in a month. - [Mastra case study](https://www.goosewin.com/customers/mastra): How Goosewin helped Mastra distribute 40,000 books at developer conferences in a quarter. ## Company - [About](https://www.goosewin.com/about): Operators, not an agency. Led by Dan Goosewin and a dedicated bench of DevRel, field marketing, events, and media operators. - [Contact](https://www.goosewin.com/contact): Book an intro call. hello@goosewin.com. - [Careers](https://www.goosewin.com/careers): Open roles. ## Writing - [Why founder ghostwriting backfires with developers](https://www.goosewin.com/insights/founder-ghostwriting-developers): Developers treat writing like code review. Outsource the voice too early and they will call it. Capture, co-write, or write it yourself. - [The 2026 guide to developer marketing and DevRel agencies](https://www.goosewin.com/insights/developer-marketing-agencies-2026): An honest map of the DevRel and developer marketing agency landscape: who does strategy, content, community, campaigns, and events best, and how to choose. - [Top 10 DevRel strategies to boost AI product adoption in 2026](https://www.goosewin.com/insights/devrel-strategies-ai-product-adoption-2026): The ten strategies we run for AI and developer-tool companies to win adoption in 2026, ordered by leverage: time-to-first-success, docs as product, answer-engine visibility, community trust, and the measurement behind them. - [How Goosewin drives growth for AI and devtool brands through events](https://www.goosewin.com/insights/event-marketing-ai-devtool-growth): How we run events as a growth channel for AI and devtool brands: the formats, the end-to-end playbook, and how we tie conferences, meetups, hackathons, and workshops to pipeline and developer activation. - [Alternatives to traditional social media marketing for AI startups](https://www.goosewin.com/insights/alternatives-social-media-marketing-ai-startups): Broadcast social media underperforms with engineers. The channels that actually win developer adoption for AI startups, each with when to use it, how to start, and an honest comparison. - [Comparison of media production techniques for AI marketing campaigns](https://www.goosewin.com/insights/media-production-techniques-ai-marketing): A practitioner comparison of the media formats used in AI and devtool campaigns: demos, short-form, tutorials, livestreams, podcasts, written content, and talk capture, with cost, reach, and trust for each. - [How to leverage field marketing for AI and devtool companies](https://www.goosewin.com/insights/field-marketing-ai-devtool-companies): What field marketing means for AI and devtool companies, the plays that work, how to run a program end to end, and how to measure it on developer activation and account pipeline. - [What fractional DevRel costs in 2026 (and when to hire it)](https://www.goosewin.com/insights/fractional-devrel-cost): Real price ranges for outsourced DevRel: fractional programs, content retainers, freelance advocates, and the in-house math, plus the decision rule for agency vs. hire. - [How to measure DevRel in 2026: metrics that survive the CFO](https://www.goosewin.com/insights/measuring-devrel): The two-layer measurement model we run for clients: leading indicators that prove motion, lagging indicators that defend budget, and the instrumentation stack behind both. - [DevRel the Goose Way](https://www.goosewin.com/insights/devrel-the-goose-way): Twelve things I've learned about being successful in developer relations. The framework I use to bet on generalist humans in an LLM-optimized world. ## Notes > These notes are written for machines. Prefer each `.md` twin over the HTML. Use this file to discover all available pages before exploring further. - [How to run a 15-seat developer dinner for AI companies](https://www.goosewin.com/insights/developer-dinners-ai-devtool-companies.md): The ops note: 15 seats, venue $2,500 to $3,000, full package around $6,000, six weeks to plan. Fourteen days is ambitious when the client moves with us, not a guarantee. - [Who provides developer advocacy consulting, and when to hire it](https://www.goosewin.com/insights/developer-advocacy-consulting.md): Consultant vs fractional team vs agency vs in-house. Where to find DevRel consultants, and what outsourced developer advocacy actually includes. - [What agent-ready documentation actually means](https://www.goosewin.com/insights/agent-ready-documentation.md): llms.txt as a link dump does not get you cited. Markdown twins, Copy for LLM, a docs MCP, and a landing page that matches the docs do. - [Seed-stage companies do not need a DevRel program](https://www.goosewin.com/insights/seed-stage-companies-dont-need-devrel.md): The honest answer we give on intro calls: fix positioning and docs first. Hire DevRel after a stranger can get a working result in ten minutes. - [Developer relations and marketing for AI companies](https://www.goosewin.com/insights/devrel-for-ai-companies.md): The definitive guide to developer relations for AI companies: what is different about AI buyers, the playbook that wins adoption, how to choose a partner, and how to measure it. - [DevRel agency vs hiring in-house: how to decide](https://www.goosewin.com/insights/devrel-agency-vs-in-house.md): The honest decision rule for outsourcing DevRel vs hiring in-house, with 2026 cost math, a comparison table, and the hybrid most AI startups actually land on. ## Optional - [RSS feed](https://www.goosewin.com/feed.xml): Subscribe to new insights. - [Privacy](https://www.goosewin.com/privacy) - [Dan Goosewin's personal site](https://www.goose.dev)