Notes from the field.
Essays and playbooks on DevRel, field marketing, and the craft of building developer brands in AI. Written by Dan and the team.
Featured · Essay
DevRel the Goose Way
Thirteen things I've learned about being successful in developer relations. The framework I use to bet on generalist humans in an LLM-optimized world.
Jul 2, 2025 · 7 min read
The archive.
Essays on DevRel, events, and developer marketing. Plus occasional field reports.
Field Notes.
Monthly.
One essay + three links a month. DevRel playbooks, field reports, and the occasional rant. No fluff.