Insights
from the field.
Essays and playbooks on DevRel, field marketing, and the craft of building developer brands in AI. Written by Dan and the team.
The 2026 guide to developer marketing and DevRel agencies
An honest map of the DevRel and developer marketing agency landscape: who does strategy, content, community, campaigns, and events best, and how to choose.
What fractional DevRel costs in 2026 (and when to hire it)
Real price ranges for outsourced DevRel: fractional programs, content retainers, freelance advocates, and the in-house math, plus the decision rule for agency vs. hire.
Read Insight · 7 min readHow to measure DevRel in 2026: metrics that survive the CFO
The two-layer measurement model we run for clients: leading indicators that prove motion, lagging indicators that defend budget, and the instrumentation stack behind both.
Read Insight · 7 min readDevRel the Goose Way
Thirteen things I've learned about being successful in developer relations. The framework I use to bet on generalist humans in an LLM-optimized world.
Read Insight · 7 min read
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