Six operations
one team.
We place a senior team inside your business for a quarter, a year, or a launch. Stack the practices and they compound. Pipeline, not impressions. Community that converts. Launches that land.
A developer relations team you can turn on this month.
We run developer relations for AI and infra companies that aren't ready to hire a full-time DevRel lead, or have one and need leverage. Strategy, community ops, developer content, and the feedback loop that gets real signal back to product. Senior operator from week one.
- DevRel strategy and operating cadence
- Discord and community growth ops
- Developer content and technical writing
- GitHub and NPM growth campaigns
- Developer feedback synthesized back to product
Pipeline from the rooms your buyers are already in.
Most field marketing budgets get spent on swag and forgotten. We run field motion the way it should work. Targeted conferences, co-marketing with adjacent companies, executive dinners tied to specific accounts, and a handoff that actually produces pipeline.
- Tier-1 conference strategy and booth staffing
- Co-marketing with complementary AI companies
- Account-based dinner and roundtable programs
- On-ground execution and logistics
- Pipeline handoff into your CRM
Your buyers are at events you're not running yet.
We run 40+ events a month for AI-native companies. Private CTO dinners in SF. Hackathons. Launch parties. Co-hosted meetups. We handle the invite list (the part that actually matters), the venue, ops on the night, and follow-through. First event ships within 14 days.
- Private founder and CTO dinners
- Launch events and product showcases
- Hackathons and technical workshops
- Venue, catering, and full-event ops
- First event live within 14 days
Video, podcasts, and the media footprint LLMs pick up.
Modern distribution runs on video and audio. We book your founder onto the right podcasts, produce video shorts that perform on social, and create media artifacts that get cited by ChatGPT, Perplexity, and Claude. Not a production house, a distribution team that ships media.
- Podcast booking, prep, and promotion
- Video shorts for social and launches
- Launch film and brand asset production
- Press and tech media placement
- Media that ranks in LLM answers
Open source built as distribution.
The playbook Vercel runs with its Labs, run for you. We design, build, and launch open source projects, SDKs, starter kits, and devtools that earn stars, get forked, and pull developers into your ecosystem. Real engineering, shipped under your brand, working as a distribution channel you own.
- OSS project strategy and roadmap
- SDKs, starter kits, and example apps
- GitHub launch and growth campaigns
- Contributor and community ops
- Release cadence and maintenance
Commonly asked questions
What does it cost to outsource DevRel?
Start with the market math for doing it in-house: a senior DevRel lead runs $180K to $280K+ per year fully loaded at 2026 rates, the role takes around six months to fill, and one person cannot cover strategy, content, community, and events alone. Fractional DevRel is the answer to that math: a senior team from week one, no hiring cycle, scoped to what you actually need. We quote a specific number in the first call, not after a paid discovery phase.
Should we hire an in-house developer advocate or a DevRel agency?
Hire in-house when DevRel is core to your motion forever and you already know what the program should look like. Hire fractional when you need senior execution this quarter, want the program designed by people who have run many of them, or have a DevRel lead who needs leverage. The common hybrid: we build and run the program, then help hire the in-house lead who inherits it.
How fast can you start?
You get a one-page plan within 72 hours of the intro call, and the first event ships within 14 days of kickoff. Programs run at full cadence within the first month.
What kinds of companies do you work with?
AI foundation model companies, agent framework and devtool teams, voice AI, and the infrastructure underneath. If your buyers are developers or technical founders, the playbooks apply.
What is included in fractional DevRel?
A senior operator from week one: DevRel strategy and operating cadence, Discord and community growth ops, developer content and technical writing, GitHub and NPM growth campaigns, and developer feedback synthesized back to your product team.
Where do you run events?
We run 40+ events a month, anchored in San Francisco and the major US tech hubs: private founder and CTO dinners, hackathons, launch events, and co-hosted meetups. We run them wherever your buyers actually are, including alongside the tier-1 conferences on your calendar.
How do you measure success?
Two layers. Leading indicators: time-to-first-success, docs conversion, package download velocity, GitHub engagement, community activity. Lagging indicators: attributed signups, pipeline influence, and AI answer engine visibility for your category. Proof from our programs: 7.5K to 22.4K GitHub stars in six months for one client, 300K+ weekly NPM downloads for another, 110K+ developers in communities we operate.
What makes Goosewin different from other DevRel agencies?
Most agencies in this space are strategy consultancies or content shops. We are a distribution team: events and field motion at volume, founder media, and community operations, run by operators who have done it inside AI companies. We also optimize everything we ship to be cited by AI answer engines like ChatGPT, Claude, and Perplexity, because that is where buyers ask for recommendations now.
Founder voice, dialed in.
Most technical founders know they should be posting and don't. We run the full loop: establish a tone that sounds like you, build a posting cadence, and run the engagement ops. Two engagement modes. We execute with you in the loop, or we coach your team until they can run it themselves.
- Founder-voice strategy and positioning
- Posting cadence and content calendar
- Thread and long-form structure
- Comment and engagement ops
- GEO and answer-engine optimization
Own my founder voice